Online marketing is not as simple as setting up a website and waiting for the traffic to roll in just like that. For your website to really work the way you want, you need to give it a comprehensive marketing plan. You can easily do everything yourself without spending thousands of dollars on any ad agency.
In this article, I am going to let you know some of the things you can do the make the best of your company’s website. At the end of this article, you’re going to learn how you can properly use your website, how to get new customers and stay in touch with current customers and develop loyalty using your online presence, and how to generate more traffic to your website.
Let’s roll on if you’re ready.
Most businesses do NOT need a complex and expensive website. While a lot of business owners spend thousands of dollars to have their website built, thinking it needs all kind of bells and whistles, the fact is, most businesses need nothing but a few page website to tell people a bit about your company and products, collect visitor details, offer contact information and maybe offer coupons or other incentives.
You need to be positive your website is perfect for search engines. Just be certain you have a head that relate to your business in page titles and content. You should be professional and more attractive so that your potential customers will know that your company is trust worthy. It will give your customers the impression that your company is shady if your website is poorly put together.
Avoid using Flash. Websites should be done in HTML/CSS, flash should be set aside only for minor visual elements. You want your site to get along in every browser!
It’s now time to start getting traffic to your simple but attractive website online. You’ll want to make sure you have important keywords in your page titles and content since most of your traffic will possibly come from search engines.
For example; say your company is an Chinese restaurant in Lagos, Nigeria. Some potential keyword for such company could be:
- Chinese restaurant Lagos Nigeria
- Chinese food in Lagos
- Chinese restaurant in Lagos
- Chinese food Lagos Nigeria
Those are few but great keywords you might desire to use to assist people find your site in the search engines. So, you will have to carefully craft your page titles, so as to make sure your site shows up when someone searches for the name of your business.
Example for title page could be
Nekslove’s Chinese Restaurant—Delicious Chinese Food in Lagos, Nigeria
With this you can have your company’s name as ‘’Nekslove’’ couple with many keyword (Chinese food, Chinese restaurant and Lagos, Nigeria) in your title. You have to be sure that those exact keyword heads appeared in your page content itself. For such purpose, you need to make sure your pages are preferably text than flash or images.
I’ve said so many things about SEO general practices like how to use keywords in your page title and content, but there is yet another aspect of how you could generate traffic for your businesses from the search engines locally.
The number one search engine in the entire universe is ‘’Google’’. It shows local results before standard listing. You need to specifically submit your business to their local search or your company will not appear there.
As you can see clearly from the image, there are several listings for Chinese restaurants in Lagos, Nigeria AHEAD of the actual standard search results. These are the “local business results”.
If you desire of your business to always appear in local search results, then you have to submit your business using Google My Business.
When you look further, you will notice when you search for local businesses there are a lot of other directories that usually shows up. Examples are SuperPage.com, local.Yahoo.com and MagicYellow.com and also other local directories. Since all these sites usually appear on the first page, you will most definitely make sure your business was listed in all of them.
Always make sure your company is listed in every directory that shows up at the first two to four pages of results by searching for the best keywords for your business.
Many companies think they won’t be benefiting from social marketing, but that could be untrue sometimes. If your main demographic perhaps is below 40, social marketing could be potentially a fantastic tool for you. Social media account like Facebook, Twitter, WhatsApp, etc. They are all great for keeping in touch with customers. Open a Facebook fan page for your customers and get your company a Twitter account. Start adding many friends as they could be your potential customers by searching for people in your local area.
Your local newspaper, magazines, radio ads, bulletin boards and other similar sources are all great places to advertise and promote your website offline. Remember to tell your existing customers about your website. In my subsequent articles, I’ll let you know why is a VERY good idea to send existing customers to your website and still have new ones at the same time.
Building a List
It’s not only important to get new customers but to also keep your existing ones happy and loyal. You can stay in touch with your current and potential customers by building an email list, reminding them of the presence of your business and to shop with you again.
By this you need to get both your potential and possibly your current customers on your list. You can make flyers, stickers or even business cards with your web address, make sure to pin point that you will email special offers, announce about new products or service and special events, discount and coupons from time to time in the card and distribute to customers that buy something from you.
Offering coupons and discounts to your email list will keep them shopping with your company instead of competitors and remain loyal.
Try Aweber for easy setting and managing an email list.
Online business marketing is a lot simple than what business owners believe. You only need a website, a little development and some few hours for everything to set up. It will be more effective when you have your entire marketing system online than you have ever expected.
You can get started with the checklist below:
- Get a simple website online
- Submit your site to Google’s local business search.
- Include keywords in page titles and content.
- Submit site to local and national directories.
- Use Twitter and Facebook.
- Build and manage an email list.