If the goal of your business is to prosper and have success, and you have ever thought about your business benefiting from a website yet you’ve been putting off the execution of the project, I want to share with you the top 18 reasons why you need a well designed website for your business.
Customers these days expect that any business that is serious enough to be on the web. And sure enough, a survey shows that 64% of small businesses own a website.
A website builds trust between the owner and his prospects or customers and at the same time demonstrates credibility. These days, owing your own website is easier than ever and is among the most valuable things a business could have.
The web has many surfers out there many of whom are probably looking for you. And there is a good chance that your competition is on the web already.
Let us delve into these top 18 reasons why you need a well designed website for your business.
1. Constant access working 24/7
With a website of your own, you will never put up the ‘closed for business’ sign again. Your website will be there to promote your organization 24/7 and to the whole world because the web has no territorial boundaries.
You could be in bed or enjoying yourself on a luxury vacation with your family or on some business masterminds, your prospects and customers can still find detailed information they need about you, or your business.
The internet is available all the time at your customer’s convenience working constantly for you.
2. Boost your professional image
Having your domain name (www.yourbusinessname.com) on your business card, advertising materials and stationery draws attention and tells prospective customers that you mean business with your business.
Having a well designed website can make you look bigger than you really are and it is a great way of instilling confidence.
A one-man shop or a small office having just two to three employees can look like a large, professional establishment if they have a website.
Another important thing here is that you’ll get to replace all your free email addresses (e.g firstname.lastname@example.org) with a more brandable and credible email addresses (e.g email@example.com)
3. Business Promotion Showcasing your products and services
You gain customers’ respect and attention when they locate competent and informative content about your organization, its services and products on your business website. Your web resources promote your company ideas, products and services and demonstrate to your customers why your business is better than your competitors.
Reviews offered by your satisfied customers and frequently asked questions section, are most times very helpful to existing and the potential customers. Recommendations and opinions of other people are things new users pay attention to and form the basis on which they decide whether or not they should trust the seller.
4. Saves your money, and is not as hard or as expensive as you think
Many people are often scared and they think they cannot afford to have their website designed by a web development company. But truly, it is not as hard or expensive as they think.
The cost of creating a website is within reach of many small businesses and after launching, you will spend not so much again on its maintenance. Now when you compare that to writing and placing an advertisement in the press, doing a jingle to air on radio or TV, billboards etc and compared to the market reach and economic benefit of your website, the website beats them all combined hands down.
5. Communication and feedback
A website affords you the opportunity to interact with your customers. Feedback forms, comments allowed on your posts, emailing to customers, and voting are some of the interactive communication tools that a website gives you. These let you know for certain exactly what the buyers want unlike flyers, brochures, audio and video materials which only inform your customers about goods and services.
6. Your online virtual property
Getting your own domain name secures you an online virtual address that can never be taken away from you. Having your own website is just like you owning a piece of real estate, but this time a lot cheaper!It is absolutely up to you what you decide to build on this real estate. You are at liberty to even sell this piece of virtual land or keep it and continue making money with it. It is indeed a goldmine to have a website but unfortunately not everyone knows where to dig.
7. New markets
No matter what it is that you sell, your website is going to be an alternative means of selling your products or services.
Websites have long been one of the sales channels in retail because of the possibility of entering new markets, even international markets.
Do you doubt that you can sell your product through the internet? Just take a look around and you’ll see that almost everything is being sold on the internet – shoes, clothes, cars, and even real estate!
8. We are all going online
There’s no doubt that everything is now going online. Just about everything! You want some lunch? You can order it online and get it delivered to directly to you. You want a movie or music? Stream it online.
If you sell anything at all and you don’t have your website yet hence aren’t doing business online, then you are soon going to get wiped out by your competitors. Don’t let that happen to you.
9. Build Online Portfolio to showcase you or your brand’s true personality
It is not just enough to have a Facebook, twitter, Instagram or online journal for a creative individual or someone who has a lot to say to the world. You need your own blog or website that is owned by you. Those other platforms keep things pretty much uniform across the board. There is limit to what you can put into your profile pages.
Your own website however, is all yours. You can design it anyhow you like, post any type of content that pleases you and infuse as much of your personality as you like.
Every time you publish something on your website, you are building your portfolio and it is being indexed in search engines like Google, Yahoo and Bing, for people to see. And the good part is, you own it.
Using free services like Facebook and the likes is that you could lose all your hard work any moment because they could decide to pull things down at will and since you’ve been using their free services, you have no say.
10. You may do what you want
All social networking sites have rules of engagement every user must abide by. They have formats to follow and have restrictions that limit your engagement the way you like. So having your own website can give you the freedom to do what you want, when you want it and how you want it.
11. Improve credibility and legitimacy of your brand
People’s perception of who you are, and what you do will change if you have a good website. Having a website can be one of the best marketing moves a person will ever make. But let me caution that a website which looks like it was designed in the early days of the internet will make you look like an amateur and diminish your credibility.
12. Build up a client database
Client’s details can be captured through a client details form page on a website you own for future reference or marketing campaigns.
A website that is professionally designed can level the playing field for upcoming companies trying to compete against bigger enterprises.
14. Convenience for customers
Millions of searches are being done online daily and it is the norm these days for customers and businesses to find their next supplier on the internet. Searching for businesses and products using the internet is now much faster and easier than any time in the past.
15. Creates measurable results
One very important advantage of having a website is that it allows a business track the number of visitors and where exactly they came from whether through the search engines or through online advert. The number of enquiries or online sales can also be recorded in the case of an ecommerce site i.e. the conversion rate which is the ratio of enquiries to visitors.
16. Customer service can be handled on the website
It is a common experience in business to hear the same questions time and again from different customers. Having a Frequently Asked Questions (FAQ) online can reduce the cost of customer service and save your business time and money. More information can be provided on the website than can be covered on a flyer or business card.
17. A website address is easier to remember than a phone number
Your website address is most like going to be easier to remember than your business’ physical address or your business phone number. Isn’t this one alone enough reason to have a website?
18. Your customers expect it
This reason would be enough even if it were the only reason on the list. Let’s be frank here. Would you have trust and complete confidence in a business that didn’t have a website?
Those who don’t have a website should note that today’s digital-savvy and often impatient customers are looking elsewhere.
Having gone through all the above compelling top 18 reasons why you need a well designed website for your business, if there is just one thing you are going to do today to help your business become more successful, it is to make getting a website for your business a top priority. Build A 3 Page Funnel for Your Business FREE Today using an amazing software I discovered recently!